The Grand Ascent

Premise:

To create a poster and micro-site for The Grand Ascent: Hershey Hill Climb, an annual time-trail race in
Hershey Pennsylvania.

Approach:

Create a micro-site using large photography to showcase the classic cars that race during this event combined with minimalistic icons and clear organization to provide easy access to all information. Create a graphic poster to advertise the hill climb using a minimalistic style that combines the mountains and the road.