COLD COMFORT CREAMERY

PREMISE:

To design a logo, and packaging for a high-end ice cream company. Packaging consisting of three ice cream pint containers for three separate flavors.

APPROACH:

Ice cream is fun, and way too many brands look the same. It is important to stand out on the shelves when you're branding yourself. Using bright colors and custom illustrated figures that were representative of the geographic featured mentioned by each flavor I created a system for each pint. Each figure corresponds to the geography in the flavor name along with the pattern on the figure. And, each figure holds their ice cream, which can change depending on the flavor.

 
 
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